Rap is Conscious
Rappers now a days don’t really give a shit
about racism or social justice, they only want money, strippers and guns. Rap
used to be so much better when rappers actually cared about what they said!
Well at least that’s how mass media sees them. There is no truth to these
arguments. Rappers now are just as socially conscious as any rapper has ever
been. NWA might have started the movement but people like Joey Badass and
Kendrick Lamar have shown that rappers now a day can carry on their legacy and
inspire social justice through their music. These artist’s songs do not just
drop a couple lines about politics, they will make their whole damn album about
politics and social justice. These rappers make you rethink rap; no more is it
meaningless club music. Rap can mean something more, it has a purpose and make
people think and can make people want to make changes.
Joey Badass was born and raised in Brooklyn, New
York with NY being known as the birthplace for hip hop. Joey claims to have grown
up around rap and had been rapping and making rhymes since a young age
(HypeBeast, 2016). Although Brooklyn isn’t known for its fierce race battles
like Los Angeles was in the ‘60s but there is still apparent racism in
Brooklyn. This racism that Joey grew up facing is shown in this album. One very
apparent example of this is the title, instead of spelling America like it’s
supposed to be he added his own twist to it. Joey shouted out his not so
friendly white brothers by throwing their name the KKK in the tile,
ALL-AMERIKKKAN BADA$$. His also shouted out money with the dollar sign, because
money over everything is the motto. Joey didn’t just use the title for the use
of KKK he also tied it into one of his big messages from the album, patriotism.
The whole album is wrapped in patriotism or the defiance against it.
The album has a strange back and forth
between Baddass loving the USA and then hating on it for being a racist place
that holds black men down. He’s not just whining about how he wants there to be
no racism, he wants people to work hard and ignore any haters and succeed
either way. “Wanna get my mom a crib, with a lawn…Life is like game of chess,
don’t be a pawn.”, from Joey’s song “For My People” shows the hard work with an
aggressive twist to really top it off. Joey is not just aggressive about his
push to success he is quite passionate about his music and it shows, just look
at the titles of these songs. Im pretty sure Joey’s caps lock key wasn’t broken
all those titles being in all caps was on purpose. The titles are aggressive
just like Joey and he is unapologetic about it. Joey coming from nothing and
grinding for his mom’s house shows the American dream is alive and well; if
we’re talking about the American dream take a look at the album cover to this
one. Its Joey driving a car leaning out the window giving the camera a
suggestive hand gesture with an American flag billowing in the back, what an
image.
It’s cool to gawk at the album art and all but
we can’t ignore the fact the Joey has little kids talking in the beginning of
“Temptation”. The song starts off with a beat and a young girl talking, “I come
here today to talk about how I feel, and I feel like that we are treated
differently than other people, and I don't like how we’re treated, just because
of our color doesn't mean anything to me”. This comes from a speech that Zianna
Oliphant gave to Charlotte City council after the shooting of Keith Scott by a
police officer. Keith Scott was shot after not complying with police orders.
Keith Scott was shot by a black officer so this speech and the inclusion of it
in album speaks on police violence more than race violence. Joey put this sound
clip in because to the African American community Zianna’s speech was a rally
cry for peace. Black communities are not only searching for peace from the white
community but also from the police community. Joey chose to use this sound clip
and to feature J. Cole on the album because both J. Cole and Zianna are from
Charlotte, NC. J.Cole is later featured on the album in “Legendary”. The sound
clip definitely throws you off at first and sounds very out of place but the
significance and meaning behind it was important enough for Joey to put into
the album. The use of the sound clip shows that media had no boundaries on what
it can do. Music is not made just to sing along to, it can be thought
provoking. This is the type of album Coach Jimmy V would be proud of. It makes
you laugh, think, and moves your emotions all in one album.
Since
young African American’s are getting kicked down by their country they choose
to put their allegiance in other things. It’s hard to blame them for not loving
the USA, I mean we enslaved their people for a while. Their allegiance’s a lot
of times go to gangs now though because of what gangs offer. When you join a
gang you become surrounded by like-minded people who want all the same things
you and can offer you protection from the country that hates you. “The coppers
still shoot us down on Channel 5 news, Lock us up for anythin’ we do to pay
dues, Some of us woke while some stay snoozed.”, from “GOOD MORNING AMERIKKKA”.
Badass sees the vicious cycle that the USA is creating for young black kids but
the rap culture is encouraging it by glorifying guns and money. Gangs act in a
weird way as a country for the African Americans who feel like they can’t trust
the USA. Even Joey is guilty of encouraging this lifestyle, many of his quotes
glorify it and make it sound like a good way out. How can you really blame him
though, this is what he grew up around?
Joey
has more to say in his album than just his rant with Zianna or his hate for
cops, we get insight into more things troubling the black community and the USA
as a whole. Joey feels like the black community is still targeted every morning
when they wake up, “Holy cross on my back got a bullseye on it, I gotta get
stoned to fulfill my moment, Oppress my oppressor, suppress the opponent,
Channel my ancestor, he wouldn’t condone it.” The racism isn’t the only problem
though, how the communities are responding too it is worsening the
problem. People who can’t trust in their country turn to successful figures
like Joey Badass to look up too. When Joey has lines like, “I put my pain on the cadence, turn my brain up a wavelength…We
gon’ blow smoke in the sky, ’Til we can’t open our eyes.” How can the
black community try to overcome their problems when they are being told to get
so high they can’t open their eyes? Joey really lets his feelings out on the
track with the song “Y U DON’T LOVE ME (MISS AMERIKKKA). Again we hear the same
thing about America giving African Americans the “shit end of the stick” but in
this song rather than smoking away your problems we get a different response.
Joey says “I can't make one mistake, it's no room, Feelin' like I gotta leave
real soon, I'ma say, "Namaste," and just bloom.” This is the good
side of Joey that turns the other shoulder and no matter the odds overcomes his
problems. These songs do not fit well into our rap culture because it’s not
created for the club but it fits well with our time because it tackles tough
topics in the news today.
We could sit here all day praising Joey for pointing out problems
in the US but I’d rather talk about his mediocre beats. Joey lacks the beats
that other major rappers like Migos, Kodak, and Lil Uzi Vert have to keep them
on top. Joey’s songs lack the catchy beats but can compete with major rappers
by keeping up on his verses lyrically. In today’s rap that isn’t enough and it
is very apparent. Travis Scott’s songs “Goosebumps” that came out in September
2016 is still in Billboard’s Top 25 Rap Songs and none of
Joey’s songs are in the top 25 off of ALL AMERIKKKAN BADA$$ and
that came out much more recently. Joey chooses beats that don’t work well for
radio music and pair that with his sub-par choruses you have the perfect storm
for bad rap. His strong verses and provocative lyrics are what can keep him
relevant and keep him making that money! Joey sacrifices some of that money by
staying in his own lane and not conforming to what the radio wants.
This album is not what you expect from a top artist unless it’s
Joey Badass. This album is definitely not at home in the rap culture of 2017.
Kendrick Lamar is doing a very similar thing to Joey Badass by releasing a huge
studio album some covered with social justice lyrics. Even though these albums
were made with the same intentions they turned out very differently. People
cannot get enough of Kendrick; people are eating up his album like it’s going
to be gone tomorrow. Joey’s album on the other hand was not a huge success,
other than “Devastated” and “Land of the Free” people are not listening to this
album. People not listening to the album is not a huge loss though, this album
opens the door for artists who want to make rap with a meaning behind. Rap
culture has been on a steady decline away from what it was in beginning. Terry
Teachout’s article “Rap and Racism” talked about how rappers today are the
modern day Malcom X and MLK. They have the platform to inspire change and not
using it would be a wasted opportunity. After this album and Kendrick Lamar’s
album were dropped people definitely saw a different side of rap. These albums
came out very shortly after each other so they most likely didn’t influence
each other but they had similar messages.
Black
communities can really use this album to get behind because it’s screaming out
all the problems and hate they have faced throughout their lives. Seeing
someone like Joey who came from Brooklyn and made it out of the ghetto without
violence gives blacks around the USA hope. White communities seem to not accept
the album as well though. The album is young so there hasn’t been too much hate
or love directed towards it yet but everyone has their gripes or loves already.
A big focus of hate for this album is that even though racism is acknowledged
Joey only scratches the surfaces and only says that’s it bad. People also
question whether an album like this helps or hurts racial tension, especially
when racism is used in the same breath as a lyric about being in a gang.
Another criticism of the album is the lack of featured artists. The only 2
notable features are ScHoolboy Q and J.Cole, and those are 2 of the 6 features.
Yes, these are 2 amazing artists but they are not what you need. Joey needs
someone like Quavo to help him get a catchy hook not more lyrically minded
people like himself.
Overall
this album is seen as an ordinary album with a very extraordinary purpose.
Analyzing the album track by track you don’t get much out of this album. The
true value of this album is seen when the whole thing is put together and you
get to see the full story. All the nuances and small details of the album come
out after hearing the whole thing through. You get to experience the full story
that Joey put into his work. Even though this album won’t hold its spot in the
lime light for long it will still have a very important impact on the rap
community. Young rappers will now be able to put meaning into their music
without being seen as different or soft.